14 January 2009

What Goes Around Comes back to Haunt

When the US $ was so very weak last year, many importers switched from solid producers of such things as Artichokes and Olives to move to what they thought was less expensive alternatives.

For example, Ripe Olives from EGYPT (collapsed as there were tremendous rejections by USDA) to Artichokes from Peru (collapsed from Non-Delivery)...

So then they try to jump back into the Spanish scene as if nothing happened...

But things happened.

Companies sold elsewhere and remembered being left for dead by buyers...

We all know that price is driven by demand... but rarely do people remember the all important PRICE-QUALITY ratio...

Cliches like "you get what you pay for" come to mind. But it is more than that. Our business's need product of solid consistent quality... Low price is only one component of many...

BTW, this year looks to be pretty challenging... Did you notice?

All the best in 2009 starting with HEALTH... then quality of life... All else follows....

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